Category: Venture Arctic

Apex Predators and Housecats

January 14th, 2009 | Comments Off

I do a lot of research for my games.  I have to: I’ve never been to Africa, I’ve been to Alaska once but never seen a polar bear outside of the zoo.  I’ve certainly seen dinosaurs but none that were likely to eat me.

In the course of my research, I went through a lot of interesting material.  Arctic Dreams was revelatory, Mind of the Raven was illuminating, and the documentary series Blue Planet was breathtaking.  But this post is about a piece of wisdom that I find myself returning to again and again.  A marine biologist from UCSD advised me thus:

Arctic ecosystems pulse on the border between the land and sea.  Seals and walruses dot the shoreline, polar bears roam the ice floes, but they all depend on the vast food source beneath them.  Huge schools of Arctic cod and herring, and clouds of plankton feed the top-level predators of both land and sea.

A digression:

Lemming Soup

Every four years, lemmings, which form the base of the food chain for snowy owls and other predators, almost go extinct.  It’s not clear why (lemming suicide is a myth).  If you’ve played Venture Arctic far enough to unlock collared lemmings, you know that it’s very difficult to keep them alive.  They tend to breed exponentially.  Once every four years or so, their population gets so large that they eat all the available food.  Then they die.  Snowy owl populations are directly related to the availability of food: the sine wave of the lemming census.

Cod, herring, and plankton fluctuate in yearly cycles (rather than every 4 years like lemmings).  Their lives depend on the seasons.  Why don’t their populations boom during good years and and bust once they overpopulate the way that lemmings do?  What keeps their populations healthy and stable year after year?  What keeps the sine wave of major marine animal populations in balance?

Calming the Oceans

This is the piece of wisdom that the marine biologist had for me: apex predators (like sharks) provide stability to ecosystems by feasting as the fish populations rise and living on a meager diet during lulls.  If the apex predators disappear, the cod, herring, and other animals at the base of the food chain would breed in spikes and then crash once they ate through all their food.  Without the apex predators, the whole ecosystem would collapse!

Safety (and stability) in numbers

The Venture games distill ecosystems down and lets you play with manageable numbers of animals.  In the real world, particularly in marine ecosystems, populations are huge — the animal count no longer fit on the three digit score counter in the corner.  We’re talking about millions of animals.  When you have a population that large, it’s easy for a small portion of those animals to live through a particularly difficult time.  In Venture Arctic and Venture Africa, that last zebra or caribou often has no place to hide.  The smaller populations in the games lead them to be much more vulnerable to extinction.

Creepy

There’s a cat in my neighborhood that my fiancee has named Creepy.  It is an odd looking cat, and more than once we’ve seen it bring a mouse to various neighbors’ doorsteps.  I saw Creepy the other day, and it got me to thinking: house cats were originally bred to take care of mice.  These cat/mouse ecosystems are similarly small to the Venture games — why are they not more fragile?  What keeps the cat alive?

We do, of course!  When an apex predator (like a house cat) is trying to survive in a limited ecosystem, their food supplies must be supplemented by some external force.

Conclusion

Apex predators are extremely important in an ecosystem: they act as population control for the lower levels of the food web.  But in small, self-contained ecosystems like we’ve got in the Venture games, the diets of the apex predators must be supplemented.  The player must be able to engineer the balance of life by acting as provider to the top of the food chain as well as the bottom.

What does this mean for gameplay?  In Venture Dinosauria, the player will be able to provide meat for their predators to help them through hard times.  The health of an autonomous ecosystem depends as much on the health of the top of the food chain as much as the bottom.

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Free Arctic Results!

January 2nd, 2009 | Comments Off

December 24.  I wake up feeling a little impulsive.

I’ve been trying to get people to play Venture Arctic for a year and a half now.  I’m sure I haven’t done everything perfectly, but too few people played this game considering that it is (IMO) groundbreaking, fun, and noteworthy.

So I decided to give it away over the Christmas holiday, while people are at home, disappointed that the game they got under the tree sucks because it was made by a marketing department.  Here are the results of that experiment:

  • Primary Objective Accomplished!  1548% increase in people playing Venture Arctic over the previous 7.5 day period.  A free game, coupled with being a newsworthy giveaway, made people flock to the site to try the game out.
  • Secondary Objective Accomplished!  32.6% of people that got the free game also signed up for the newsletter.  Newsletter signups are typically much higher conversions than average customers, so it’s nice to have identified all of these interested customers.
  • Tertiary Objective Accomplished!  This one wasn’t even on my radar: 117% increase in revenue compared to the previous 7.5 day period.  When you purchase a game at Pocketwatch, we offer 50% off any other game in our catalog.  With all the people coming in to get free version of Venture Arctic, a number of people bit on the cross-sell and bought Venture Africa for $9.99.  We also sold a site license of Venture Arctic to a school.

Some other interesting stats:

588 percent increase in traffic to the Pocketwatch Games site, largely due to postings on the front page of TigSource, Rock Paper Shotgun, and Mac4ever.com.  Mac4ever was the strongest referral, RPS was second, TigSource was third, though RPS gets credit for generating the site license sale.

I saw almost no change in the number of Venture Africa downloads from the previous period, though a much higher conversion rate, probably due to the cross-sell promotion.

I was also wondering if the increase in revenue was due to the fact that I was comparing Xmas week with the week before Xmas, so I compared those two weeks of revenue in 2007.  In 2007, I saw a 66% increase in revenue during that time period, so the Venture Arctic giveaway can more accurately be credited with a 51% increase in sales (117 – 66).

All this said, the real goal of this experiment was to get more people playing Venture Arctic.  It has always been severely overlooked.  There was some press about it when it came out, but even great coverage wasn’t capable of convincing people to try it out.  By making it free, I certainly wasn’t expecting an increase in revenue, but that’s what I ended up getting.

Ya gotta do drastic things to get attention in today’s world… *sigh*  Happy 2009 everyone!

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Venture Arctic Giveaway Numbers

December 30th, 2008 | 2 Comments »

Just one day left in the Venture Arctic giveaway, and I thought I would share an interesting chart with y’all.  This is traffic to the Pocketwatch site.  Unsurprisingly, it skyrocketed when a bunch of links came in for a free game.  I was surprised at the power of the French Mac fans, though.  Mac4ever.com, a french mac enthusiast site is da bomb.

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Venture Arctic is free until the New Year

December 24th, 2008 | Comments Off


From now until New Years Day, Venture Arctic is free for non-commercial, personal use! Merry Christmas everyone! Use this coupon on the Buy Now page to unlock the full game:

CPN5867042685

Somtimes it takes a little while to get to know a game before you fall in love with it.  This is one of those games.  That’s why it has received so many awards and glowing reviews but hasn’t really been able to crack into wider press coverage.  I just want everyone else to be able to get to know it as well.

Merry Christmas!

NOTE: This offer is now over, I hope everyone had a wonderful holiday season.  Now get back to work!

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Video Games and the Bleeding Edge of Green

September 24th, 2008 | Comments Off

Greenmuze has an interview up with yours truly entitled Venture Arctic and the Eco-Revolution.

An excerpt:

Will simulated worlds be all that is left of the Arctic?

Two thoughts spring to mind. The first is a bit contrary to the message of some environmentalists (of which I consider myself one) – the Arctic will not disappear, but it will change.

It’s not going to turn into a parking lot simply because it is warmer, but it will be vastly different for the animals and peoples that live there today. It’s even possible that some animal populations might flourish in the long run because of global warming. It’s easy to imagine Arctic wolves, or even caribou finding themselves to be unexpected beneficiaries of warmer weather.

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Parenting Honors Award

September 18th, 2008 | 1 Comment »

Venture Arctic has won the prestigious 2008 Honors Award from the National Parenting Publications Awards for Parenting Resources (NAPPA). The NAPPA Awards showcase the best in books, CDs, baby gear and innovative products that help make parenting easier and more fun.

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Arctic Game Guide Released

August 2nd, 2008 | Comments Off

Can’t get enough Venture Arctic?  Well, at the request of a few fans, we’ve put together an extensive game guide with strategies, cheats, and more.  Check out the online preview, or dive right into the full downloadable PDF version (1 Mb).

gameguideshark.png

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9 out of 10 Review in Wired

July 29th, 2008 | Comments Off

Wired’s Geekdad played Venture Arctic with his 8 year old daughter… and the verdict is a sparkling 9 out of 10!

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Venture Arctic in stores now!

July 26th, 2008 | Comments Off

Venture Arctic BoxVenture Arctic is available in stores today!  The PC/Mac game can be found at retailers in the US and Canada.  Call your local electronics or games store to ask about availability.  If they don’t have it, make sure that you request that they carry the game!

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Major Donation to The WILD Foundation

July 25th, 2008 | 1 Comment »

The WILD FoundationSan Diego, July 25, 2008 – Animal-themed video game developer Pocketwatch Games is proud to announce their continued sponsorship of The WILD Foundation, a Boulder, CO organization that works internationally to protect and sustain wilderness and endangered wildlife while meeting the needs of human communities.

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